Last updated: August 30, 2023
If there is any inconsistency or ambiguity between the English version and any other language version, the English version shall prevail.
Please read the Terms of Service located at https://www.liveme.com before using our Services. By accepting the Terms of Service, you warrant and represent that you have read, understood and agreed to our privacy practices described in this Policy and our Terms of Service. Where we require your consent to process your personal information, we will ask for your consent to the collection, use, and disclosure of your personal information as described further below. If you disagree with anything in this Policy, you should immediately terminate access or use of our Services.
Furthermore, we may provide you with “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific Services. These notices may provide more information about our privacy practices, or provide you with additional choices about how we process your personal information.
3. Information Collected
In this Policy, the term “Personal Information” includes any information that identifies or makes an individual identifiable. Our primary purpose in collecting your personal information is to optimize and enhance your LiveMe experience. Please do not share special categories of personal information when using our Services. Examples of “special categories of personal information” include information related to racial or ethnic origin, political opinions, religious or physiological beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership or data concerning data subject’s sex life or sexual orientation.
When you access or use our Services, we may generally collect the personal information described below.
We use the personal information we gather through the Services for the purposes described below.
A. Provide Services to You. We require certain information to provide you with the Services you requested. Such information may include your contact and device information. We share this information with our third-party service providers or partners to the extent necessary to continue to provide you with the Services. We cannot provide you with Services without such information.
B. Send Service-related Communications. We use your contact information to send you administrative or account-related information to you to keep you updated about our Services, inform you of relevant security issues or updates, or provide other transaction-related information to you. Service-related communications are not promotional in nature. You cannot unsubscribe from such communications because you could miss important developments relating to your account or the Services that may affect how you can use our Services.
C.Provide Customer Support. We process your personal information when you contact us to help you with any questions, concerns, disputes or issues, or to provide us with your feedback. Without your personal information, we cannot respond to you or ensure your continued use of the Services.
D. Enforce Terms, Agreements or Policies. To ensure your safety and adherence to our terms, agreements or policies, we may process your personal information to: actively monitor, investigate, prevent and mitigate any alleged or actual prohibited, illicit or illegal activities on our Services; investigate, prevent, or mitigate violations of our terms and policies; enforce our agreements with third parties and partners; and, collect fees based on your use of our Services. We cannot perform our Services in accordance with our terms, agreements or policies without processing your personal information for such purposes.
E. Security Purposes. We process your personal information to: improve and enforce our security measures; combat spam, malware, malicious activities or security risks; and to monitor and verify your identity so that unauthorized users do not access your account with us. We cannot ensure the security of our Services if we do not process your personal information for security purposes.
F. Maintain Legal and Regulatory Compliance. We process your personal information to pay our taxes or fulfill our other business obligations, and/or to manage risk as required under applicable law. We cannot perform the Services in accordance with our legal and regulatory requirements without processing your personal information for such purposes.
G. Personalize Your Experience. We allow you to personalize your experience on our Services via social media plugins on our Services (e.g., Facebook, Google, Instagram, Twitter, etc.), by keeping track of your preferences (e.g., nickname or display name, time zone, language preference, etc.), and more. Without such processing, you may not be able to access or personalize part or all of our Services.
H. Conduct Research and Development. We process information about the way you use and interact with our Services to help us improve our Services, build new Services, and build customized features or Services，and to train and improve our technology such as our machine learning modules, algorithms, and labs. Such processing ensures your continued use of part or all of our Services.
I. Engage in Marketing Activities. We may process your contact information or information about your interactions on our Services to: send you marketing communications; deliver targeted marketing; inform you about events, webinars, or other materials, including those of our partners; and, keep you up-to-date with our relevant products and Services. Transactional communications about your account or our Services are not considered “marketing” communications. In addition, when you share your friends’ contact information with us, we may reach out to them to invite them to our Services and to continue receiving our communications. You can unsubscribe from marketing communications at any time.
Before we use your personal information in any other ways, we will disclose such other purposes to you. You can choose not to share your information with third parties for marketing purposes, or from allowing us to use your personal information for any purpose that is incompatible with the purposes for which we originally collected or subsequently obtained your consent. If you choose to limit the ways we can use your personal information, some or all of the Services may not be available to you.
5. How We Share Your Information with Third Parties
We may share your personal information with third parties in the following circumstances:
1.Required by law, or in response to a subpoena or court order or similar request from judicial authority, law enforcement authorities or other eligible public authorities;
2.We believe, in our sole discretion, that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or
3.We believe that you have abused the Services by using it to attack our systems or to gain unauthorized access to our system, to engage in spamming or otherwise to violate applicable laws.
Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. We may promptly notify you about the legal requests, including a copy of the original request, unless we are prohibited from doing so.
You can unsubscribe from marketing email communications from us by clicking on the \"unsubscribe link\" provided in such communications. As noted above, you may not opt out of Service-related communications (e.g. account verification, purchase and billing confirmations and reminders, changes, updates to features of the Services, technical and security notices).
If you choose to use the Services or provide your information to us, your personal information may be transferred to, processed and maintained on servers or databases located outside of the country or jurisdiction where you are located. Such countries or jurisdictions may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. If you do not want your information transferred to or processed or maintained outside of the country or jurisdiction where you are located, you should not use the Services.
You may update your account at any time by logging in and changing your profile settings. If you have any questions about reviewing or modifying your account information, please contact us directly at email@example.com.
We do not knowingly collect personal information from minors under 18 years old (or the minimum age requirement for creation of an LiveMe Account without parental consent in your country), unless permitted to do so by applicable law. Children under 18 years old are not permitted to use our Services. If we become aware that we have unknowingly collected personal information from a minor, we will make reasonable efforts to delete such information in our database. If you are a parent or guardian of a minor, and you believe your child has provided us with their Personal Information on our Services, please contact us immediately at firstname.lastname@example.org.
We are committed to ensuring the security of your personal information. We have physical, technical and administrative safeguards in place to protect the confidentiality of your personal information. In addition, we require all our service providers handling personal information also maintain appropriate physical, technical and administrative safeguards to protect the security and confidentiality of the personal information you provide to us.
However, we cannot guarantee that loss, misuse, unauthorized acquisition, or alteration of your data will not occur. We also have no way of protecting any of your personal information that is not in our control, such as any information transmitted via email or wireless connections.
Maintaining the security of your personal information is also your responsibility. Where we require you to register an account, you should choose a password of sufficient length and complexity and keep your password confidential. Do not leave your device unlocked while your are away. Make sure to use trusted wireless connections to access or use our Services.
If you think there has been unauthorized access to or use of your account, please contact us immediately at email@example.com.
We will try to limit the storage of your personal information to the time necessary to serve the purpose(s) for which your personal information is processed, to enforce our agreements, policies or terms, to resolve disputes, or as otherwise required or permitted by law. Please contact us if you have any questions about our retention periods. While retention requirements can vary by country, we generally apply the retention periods noted below.
12. \tDo Not Track
If you are a resident of California, please see our Privacy Notice for California Consumers, which addresses how we respect California's users' privacy rights under the California Consumer Privacy Act of 2018, as amended.
14. Information for Residents in the European Economic Area, United Kingdom and Switzerland (the “Designated Countries”)
This section only applies to users of our Services that are located in the European Economic Area, United Kingdom and/or Switzerland (collectively, the “Designated Countries”) at the time of data collection. We may ask you to identify which country you are located in when you use some of the Services, or we may rely on your IP address or MCC (mobile county code) to identify which country you are located in.
Where we rely on your IP address or MCC, we cannot apply the terms of this section to any user that masks or otherwise obfuscates their location information so as not to appear located in the Designated Countries. If any provision in this section conflicts with other terms in this Policy, the terms in this section shall apply to users in the Designated Countries.
A. Our Relationship to You
LiveMe is a data controller with regards to any personal information collected from users of its Services. A “data controller” is an entity that determines the purposes for which and the manner in which any personal information is processed. Any third parties that act as our service providers are “data processors” that handle your personal information in accordance with instructions pursuant to a contract.
You are a “user.” Users are individuals providing personal information to us via our Services, such as by creating an account with our Apps, or otherwise accessing or using our Services.
B. Marketing Activities
If you are located in the Designated Countries and are a current User, we will only contact you by electronic means (such as email or SMS) per your communication preferences and/or with information about our Services that are similar to the Services you previously purchased from us or negotiated to purchase from us.
For new users located in the Designated Countries, we will contact you by electronic means for marketing purposes only based on your consent or based on your friends’ consent. You can always withdraw your consent or change your marketing communication preferences at any time and free of charge. To opt out of the emails, please click the “unsubscribe” link at the end of marketing emails. Marketing communications are promotional in nature and do not include transactional or Service-related communications.
C. Legal Bases for Processing Personal Information
The legal bases on which we rely to process your personal information include: your consent to the processing; satisfaction of our legal obligations; necessity to protect your vital interests; necessity to carry out our obligations arising from any contracts we entered with you or to take steps at your request prior to entering into a contract with you; necessity to process in the public interest; or for our legitimate interests as described in those sections. Below is a chart indicating the legal bases we rely on in processing personal information.
Purposes of Processing
Processing is based on our contract obligations or to take steps at the request of the individual prior to entering into a contract.
Processing is based on our legitimate interest to better understand and serve our Users, to maintain and improve the accuracy of the information we store about Users, and to better promote or optimize our Services.
Processing is necessary for compliance with our legal obligations, the public interests, and/or in your vital interests.
D. Individual Rights
We provide you with the rights described below when you use our Services. Please contact us at firstname.lastname@example.org if you would like to exercise your rights under applicable law. When we receive an individual rights request from you, please make sure you are ready to verify your identity. We may limit your individual rights in the following ways:
We will only process your restricted personal information with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another person or legal entity or for reasons of important public interest. We will inform you if or when the restriction is lifted.
15. How to Contact Us
Hong Kong LiveMe Corporation Limited